Making a website for your business is just the beginning of your online journey. Making your site stand out is the tough part. SEO can help you with that.
In a nutshell, SEO is search engine optimization; it helps customers find you through the correct use of keywords, subtitles, and other strategies. If improving the profile your online store interests you, keep reading.
Why is SEO so Important?
SEO means that your site is optimized so that you have set everything up in it so that search engines such as Google or Bing can find it easily and boost its presence online.
Without SEO your site wouldn’t feature in any of the millions of daily searches at all. All information you include on your site which gives search engines the specifics of who you are, what you do and who might be interested in your services helps them categorize you and feature you in the searches that pertain to your specific niche rather than feature you in any random search. 
For example, if you are a pizzeria operating out of New Jersey, thanks to implementing SEO in your website design, your business will appear in the results for searches such as ‘Pizza in NJ,’ or ‘Pizza close by.’
Many owners wonder if the work which comes with coming up and implementing an SEO strategy is additional work done for nothing, but that couldn’t be farther from the truth. The main point of SEO is to bring organically generated traffic to your business, thus turning more potential customers into paying customers. SEO has an advantage over direct advertising because it is featured when there is an actual need for it rather than being shoved into everybody’s face for a short period and then disappearing entirely.
How Does SEO Function?
The main weapon of search engines for categorization of content online are crawlers or spiders. As their name says, they crawl across the pages of the websites online, yours included, and gather critical bits of information which will help the search engine put you in the right category.
Google Rankings
Ranking on Google refers to toyour place on the results page of a Google search of relevant terms, and there are ways you can enhance your ranking right from the start.
A well-composed page is your initial step. If people find your site and stay for a while, your ranking goes up, if the opposite happens you get penalized and your ranking drops.
The other factor is page authority. Unfortunately, there isn’t much you can do in this respect other than keep your website interesting, up-to-date and SEO-optimized. As time goes by and your site stays relevant, your authority will rise. Being mentioned or linked often by users of other platforms also helps raise your ranking quickly.
In summary, SEO is a valuable skill to have as a small business owner. It attracts actual paying and returning customers for your business with relatively little input from you. What’s best is that you don’t need to be tech-savvy to learn how to optimize your site in SEO terms, all you need is a simple search away, thanks to, you guessed it, SEO optimized sites of others. Don’t wait; improve your online business right away!